These templates are for you to use in your business and are yours to

adapt or modify as you wish. 


The Ultimate Guide to Starting Your Own

Mystery Shopping Business



1
Letter and Documents to Apply to Become a Mystery Shopper to Gain Experience Before Starting Your Own Business.


Letter Responding to Advertisements
Typical Cover Letter and Resume/Curriculum Vitae
Curriculum Vitae/Resume


2
Advertising and Sales Materials


Display Advertisement
Classified Advertisement

Novel Ideas to Incorporate Into Your Advertising and Marketing Materials
Sales Leaflet (sometimes called 'flyer')
Sales Letter
Letter to Someone You Met at A Business Meeting or Other Informal Occasion

Letter to Someone Referred by A Client or Other Individual

3
Client Prospect Forms


Three examples to cover various scenarios.

4
Press Release

5
Letterheads and Business Cards


Several examples included to cover various alternatives.

6
Proposal and Quotation letter with Evaluation Précis


7
Accounting and Invoicing Procedures


Typical Accounts Sheet for Individual Clients
Typical Accounts Receivable Sheet
Invoices
A - Sample Receipt Invoice
B - Invoice Featuring Trade Terms
C - Invoice Featuring Part Payment Up Front


8
Advertisements For Hiring Freelance Shoppers


Newspaper Advertisements
Display/Classified Advertisement
Display Advertisement
Simple Classified Advertisement
For Supermarket Notice Board and Postcards in Shop and Post Office Windows
General Advertisements for Various Media

9
Checklist for Hiring Mystery Shoppers


10
Article for Recruiting Mystery Shoppers


11
Interview Questions


12
Shoppers' Introduction Package


Cover Letter
Shoppers' Application Form
Shoppers' Profile Form
Shoppers' Job Description


13
Independent Shopper Agreement Form


14
Interview Assessment Forms


15
Online Application Form for Mystery Shoppers


16
Shoppers' Assignment Log


17
Advertisements for Telephone and Marketing Directories


Four examples to suit various circumstances.

18
Offer Letter to Shopper


19
Offering Assignments Online 


Two examples to covering varying circumstances.

20
Telephone Evaluation Documentation


21
Documentation for General Retail Or Supermarket Evaluation


Management Master Project Record
Mystery Shopper Evaluation Form
Post Assignment Analysis


22
Documentation for Pub or Bar Evaluation


Management Master Project Record
Mystery Shopper Evaluation Form
Post Assignment Analysis


23
Fast Food Delivery Assignment


Sample Advertisements
Typical Offer Letter to Names on Company Database
Sample Shopper Assignment and Evaluation Form
Typical Report to Client
   
Typical Invoice from Shopper

24
Documentation for Restaurant Evaluation


Management Master Project Record
Mystery Shopper Evaluation Form
Post Assignment Analysis

25
Specialist Mystery Shopping Assignments


Assignment: Complaint that Business Station Staff are Not Answering Telephone to Callers
Checking Adherence to Health and Safety Rules
Direct Mail Analysis
Golf Store Evaluation
Banks and Financial Institutions
Airlines and Cruise Operators

26
In Store Employee Comparison Form


27
Exit Interview For General Retail Or Supermarket Environment


Exit Interview
Exit Interview Evaluation Analysis Form


28
Invoice From Shopper


29
Miscellaneous

Checklist of Benefits to Discuss With Prospective Clients By Telephone, Letter or In Person
Main Points to Discuss with Clients For Typical In Store Evaluations
Main Points to Discuss with Clients For Typical Telephone Evaluation  (Sometimes Fax)
Market Research Checklist
Checklist of Possible Clients for Market Research and Prospecting Purposes
Shopper Bonus Notification Normally Accompanying Payment of Fees and Expenses
Shopper Certificate for Placement in Your Office As An Incentive for Other Shoppers to Work Harder

Individual Shopper Profile

30
Quotation Letter
 

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